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The Maranda Writes

You HAVE the Right to know!!

Category Archives: Public Relations

Research is a pivotal process in all career fields, including public relations.  Below I have created a slidecast to narrate the most important lessons that I have learned while taking my PR Research class at Georgia Southern University. To see the detailed notes accompanied with each slide, I have attached the link to my Slideshare page. 

I hope that the information supplied is helpful,  Enjoy!   

“You have the right to know!”

Another one of my favorite Public Relations classes at Georgia Southern University was my Practicum class my senior year.  The classes was one of our major requirements to graduate and was only a credit.  But this class main focus was the manipulation of social media sites to best market yourself to employers.  We created a LinkedIn  and PR OpenMic accounts and learned Twitter tricks. The purpose of this class was to prepare students for post-grad.

As part of our final we were given the option to show our appreciation for the course creatively expressing the top ten things we learned from the course. So i chose to create a SlideShare power point for my lovely blog ! Here it is for your enjoyment! You might even get a couple of post-grad facts to succeed from it!

 
“You have the right to know!”

The semester is coming to a close so soon! It seemed like just yesterday I was starting my last Fall semester of college at Georgia Southern University. Now I am approaching the end of my classes. 

One of my favorite classes this semester was my PR Publications class. After leaving the class I feel that I have walked away with more knowledge than i had before. I have created a handy presentation in slide share to show the top ten lessons that I learned !

Creating this WordPress blog has encouraged me to research more into the history of blogs. Up until two years ago I don’t ever think I ever recognized what the term really meant.  It seems as if the creation of the mass marketing tool has come out of thin air.

A blog is a web page controlled by an individual or group expressing their personal thoughts or comments in an open format.  The ease of creating blogs is the main reason why people are seeking them out, whether as a viewer or writer. Blogs can be for corporations, personal usage, industries or genres.

The earliest blog reported in 1994 was a personal blog from Swarthmore College student Justin Hall.  The first bloggers classified themselves in the same realm as journalists or literary writers, and considered themselves professionals in there topics.

With the help of politicians and government official’s blogging was made mainstream in 2004 using the public domains as a platform to express their political views.

Now blogs are used throughout all sectors from business to health and, most popularly entertainment.  In fact gossip blog sites TMZ and Perez Hilton rank in the top 5 most popular blog sites.  With 58,000,000 recorded visitors for TMZ and 36,000,000 Perez Hilton monthly visitors tracked according to http://www.ebizmba.com/articles/blogs.

Advertisers and marketers have turned to blog sites as the new age promotional tool for the current generation.  Popular bloggers offer space to corporations in exchange for a set price.

This being my first blog has truly proved to me the power of words.  I have the power to publish my personal thoughts and opinions to the masses at my fingertips!

But with this power comes great responsibility.  Bloggers must be cautious of this very same fact when publishing posts to there blog.  You can and will be judged for any errors in your opinion and grammatical errors.  So be careful and carefully edit your document before posting.

Although I highly recommend WordPress as a platform site for creating blogs there are a number of other sites that offer similar services. Such as:

http://www.livejournal.com
http://www.blogspot.com
http://www.blogger.com
http://www.opendiary.com

“You have the right to know!”

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In the world of public relations, very few practitioners can get by without using one of the three foundational design programs InDesign and/ or Photoshop.

What happened to Microsoft Publisher or Power Point, you might ask? In the professional PR, Adobe System programs are used because of the plethora of design modification options.

Although learning the programs may take some time, it is not imperative that you master one to be a practitioner. However it is important to at least be familiar with the program jargon in case you have to communicate with graphic designers.

All of the programs are supported by Adobe System, and have different graphical uses.

InDesign – The original InDesign, InDesign 1.0, was released on Aug 31, 1999. The program originally had problems running with Leopard (previous MAC operating system), but the update to MAC’s current operating systems Mac OS X 10.5.7 alleviated that problem with software modifications.

InDesign is more appropriate for creating and modifying brochures, pamphlets, or any similar documents. Journalism, marketing and advertisers might use these programs more. The various color and design options allow you to tailor your publication with ease, creating a one of a kind document. Adobe CS4 retails for $699 for the total premium package. But shhhh, there are sites that allow you to download the program for free if you search hard enough! Although I do not recommend this method essentially because I am sure that it is illegal in some form, some have found the free downloads online.

Photoshop – Photoshop is used for editing graphics and pictures. Graphic designers often use this website as a tool to edit photographs or to form one complete document.

Wikepedia. Com said that,” It has been described as “an industry standard for graphics professionals” and was one of the early “killer applications” on the Macintosh.”

The program is very popular in the fashion industry due to its capability to alter photographs. It is also used in the film, and television industry to edit backgrounds and add texture. (Wikepedia)

If you like the products enough to purchase them, after buying take time to really learn the program. There are websites that can offer help with Adobe System programs online.

Now that I have used the product, I truly respect graphic designers. Learning what swatches, layers, and the meaning of all the other options, was confusing at first. But take your time! You will be able to design your very own documents with ease. And if not at least you took the time to become familiar with them!

“You not have the right to know!”

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Jawar When I was asked to interview a professional related to the field of public relations for class my thoughts immediately went to Jawar.  

I met Jawar while I was interning at SESAC (a major music licensing company).  He was the speaker for our bi- weekly “Tempo Tuesdays,” where each week a different professional spoke about a topic relating to the music business.  Jawar’s topic was about manipulating social media to maximum potential to viral market yourself. An advent twitter user himself, (boasting over 2000 tweets!), he inspired me to create my twitter account. And was actually one of the first people I started following.

Jawar is a “jack-of-all-trades,” if you will. He is a motivational speaker, authored over 20 hard back and e-books (How to Self-Publish for Profit, Twitter Resource Book, Music Industry Connection Book Series, Atlanta Modeling Industry Secrets Revealed), and a business consultant in social media, the music business, and internet marketing.

He was very engaging and at times I felt like I was being interviewed. He made me feel extremely comfortable, like he was genuinely interested in my questions.  Below I will outline our interview in Q & A form:

What is a typical work week like for you?

–          Writing E-books, updating websites, servicing clients, proposals, conferences, calls, and research. Any activity involved in adding valuable services and products to the target audience. 

How important is writing to you?

–          Extremely important. I am a “content provider” for my target audience via E-books and paper backs.

What are three tips you would offer someone just starting out in PR?

–          “Think, plan, and execute” diligently

What do you wish you would have known before starting out in PR?

–          Knowing about time investment.  Those people that know what they want to do early on tend to achieve a higher level of success early on. 

What do you do to stay relevant and current in the PR industry? 

–          Listen. Most people do not listen. 

Tell me about a project you are especially proud of?

–          Publishing of my books but especially the hard back ones.  Hard back books are still more credible in the consumers mind. 

What is your target audience?

–          It ranges in different groups, depends what I am talking to.  Anyone that I can help think, plan, and execute.

Favorite social media site?

–          My favorite site to this day is Twitter, Facebook, YouTube and Ning.com.

Social Media links?

–          http://www.Jawarspeaks.com

–          http://www.Twitter.com/jawar

–          http://www.Youtube.com/gojawar

–          http://www.Gojawar.ning.com

Social media is the future of public relations. Plus since I am going to be an entertainment publicist social media has become a major component of music marketing and publicity.    I can honestly say that I learned about a lot of social media websites that I never even knew existed.  I think that Georgia Southern University, especially communication arts students could benefit from a social media lecture from Jawar.  But until then, I will settle for his daily “tweets.”

“You have now been informed”

Today’s lesson will be about teachings I have learned from an online course from Poynters News University about “The Language of an Image”. I had to take the lesson for my PRCA 3339, PR research class. I will include an outline from the lesson with vocabulary I found helpful to me along with personal notes included along the way.

Imagery in journalism is often times the most powerful element associated with a news story. It’s used to identify a subject in the story, or visually define an event.

There are three types of photos:
Informational – Simply a visual record of a person or event
Passive- Pictures taken specifically for publication after the event has occurred.
Active- Pictures taken while the event is occurring. In Real Time. Preferred by journalists to communicate to the reader the tone of an event.

Creating an image calls the incorporation of a variety of ‘single elements’ some of which are:
Quality of light – the use of natural and artificial light
• This may seem like an obvious note, but a small amount of light can greatly affect an image.
A sense of place – how quickly the reader comprehends setting
Juxtaposition – two opposing images to show contrast in mood or status.
• Interestingly, called one of the most powerful story-telling elements
Perspective – Be mindful that you are the “eye of the reader when taking photographs. So put yourself in the reader’s shoes to achieve the best look.
Layering, moment, and surprise are also single elements.
Of course these elements can be used simultaneously to “enhance the story-telling capabilities”
What familiar elements do you see in the photograph below?

Essentially capturing an image can call upon a variety of different elements. Achieving the best possible look is left up to the discretion of the journalist. There is no specific right or wrong way to take a picture. But failing to include at least one of each element can result in an incomplete news story.  

Now that you have been informed, Snap away!

 

You HAVE the right to know!

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