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The Maranda Writes

You HAVE the Right to know!!

Category Archives: PRCA 3030- Social Media

As a soon-to-be college graduate of Georgia Southern University, I will be entering the competitive job field against thousands of other graduates. Since I only have a bachelors degree right now, I am going to have to use all of my skills to get a foot up.  Employers are looking for college graduates that have adequate knowledge of social media and internet tools. This includes all employers and not just those that are in the communications field. 

I consider this blog on of my greatest pieces of work to date. I work hard on this and am pleased to show my employer what I have done thus far. But there are a number of things that may not be as obvious to the potential employers when looking at my blog. Here I will lay out a digital road map reflecting my presence on all social media sites, including other work that I have created.

Here is my digital foot print…

First thing s first, my lovely resume.

 Cover letter

My Resume

(Please see contact information for inclusion of the references page for confidentiality of those listed)

I created this Powerpoint from Slideshare.com. The first one is a book review with sound, and the second is the Top 10 Lessons I Learned in my public relations practicum class.

“Girl Talk ” Podcast. I enjoyed creating a podcast after I figured out how it worked. It is a great tool that allows you to virtually speak to your audience over a convienient medium, the internet. I have also included show notes so that you can follow along with the podcast. The topic is how the decline of Myspace lead to the rise of Twitter.

Direct Link: http://mbutle11.podbean.com/mf/web/kcfvuy/Girltalkpodcast.mp3 if hyperlink is not working.

“GIRL TALK” with Jayme Stroud and Maranda Butler

Theme Music-Beyonce’s Sweet Dreams and Young Money’s Roger That

Welcome to our radio show on WPYT the People’s Station 

  • Introduction of Speakers
  • Introductory conversation and background topic information

(Transition- Theme Music)

 

Brief History of Myspace

  • Reasons why it is declining

 1.Controversy – Child safety and stalker cases

  1. “Portal strategy” site while Myspace and Facebook focus their attention on social media solely
  2. Inability to update and change with the times. They have a slow response time.
  3. Other sites such as You Tube, Twitter, and Facebook have all of the components of Myspace but better
  4. The “it” factor of social media sites. They are hot for the moment.

(Transition-Theme Music)

Brief History of Twitter

Reasons why it is on the rise

  1. People can post on Twitter in over 20 languages…can Myspace do that?
  2. Twitter is a better advertising tool and it gives more opportunity for consumers to voice their opinion about it.
  3. Let’s talk about “lurking”
  4. Communication is instantaneous

 (Transition-Theme Music)

 Questions from callers/tweeps

 Thanks for tuning in to Girl Talk on WPYT the People’s Station…Catch you next week!

(The End-Theme Music)

Below are topic plans for future “Girl Talk” podcasts

 

I love creating material for clients.  Hmm, let me show you a little of what I have done in the past

I strive to specialize in entertainment public relations working for artists preferably,  I have included a couple of artist bios that I have written. One is for Jawar a, social media guru, that I met while interning at Sesac the summer of 2009.   The second document is an artist bio for an up-and-coming artist named Prime. Adobe was a hard series to learn, but its makes creating and editing documents other than words documents, simple ! The last attached document is a brochure that I created for a client of mine, Phi Sigma Pi, Georgia Southern University honor fraternity.

Jawar Speaks

 November 5, 2009 – Think, plan, and execute. Self-made entrepreneur Jawar used these three little words as the foundation for a very big business. Boasting a long list of accomplishments Jawar has created a lucrative business by self-marketing and promoting his beliefs.

 Jawar accomplished his success as a “content provider” for the masses.  A “jack-of-all-trades,” if you will, he is a motivational speaker, authored over 20 hard back and e-books (How to Self-Publish for Profit, Twitter Resource Book, Music Industry Connection Book Series, Atlanta Modeling Industry Secrets Revealed), and a business consultant in social media, the music business, and internet marketing.

 Jawar said that through his positive interactions with social media and networking he noticed that people confided in him for advice and his opinion.  These people then turned into paying clients that became the market for purchasing his products.

“I was drawn to social media because of my desire to help people. It was a tool to fulfill my calling through a viable pragmatic tool,” said Jawar. 

 Jawar’s immense knowledge of social media sites has attracted attention from numerous organizations. He is spoken at a number of places including events for, I Do Music sponsored by ASCAP, A3C Music Festival; “Music, Money, Hereafter” ,Clayton State University, Georgia State University, and the Music & Entertainment Industry Student Association (M.E.I.S.A).

 An advent Twitter user, with over 2000 tweets and 1000 followers, Jawar predicted that the potential of social media is limitless due to its adaptability and convenience. 

 “10 to 15 years ago nobody had cell phones, now people everyday use handheld wireless devices. Everybody can access some form of social media through there cell phone,” Jawar said.  

 Jawar stressed relevancy and time management skills as the key to success during many of his lectures. “I stay relevant in my industry because I listen. Most people do not listen,” said Jawar, “It is also important to know about time investment.  Those people who know what they want to do early on tend to achieve a higher level of success early on.”

 Jawar’s next speaking engagement is scheduled for next Wednesday, where he will be hosting a music business seminar presented by Discmakers.  For more information and booking details for Jawar visit jawarspeaks.com, socialurl.com/jawar, and gojawar.ning.com.

 ###

Primed and Ready

Starting at the tender age of 11 years old, Prime began his journey of becoming a rapper following in the footprints of fellow Brooklyn, New York natives and hip-hop icons, Biggie Smalls and Jay-Z.  Prime, also known as prime dinero, is a metaphor for, “The best” or “the finest.” A multifaceted artist, Prime can also play the trumpet and bass guitar.  He honed his skills while participating in a plethora of rap ciphers around the Brooklyn area.   Winning a couple competitions and rap battles quickly gained Prime neighborhood respect and recognition from local artists. During 2000 Prime began performing around New York, Pennsylvania, and New Jersey, with his then partner “Ben,” under the Boiling Point Music Company, a self created company.  After the group parted ways Prime “turned the negative to positive” and relocated to Atlanta, GA to continue his passion.  Shortly after moving to Atlanta Prime struck a deal with Illapath Records in 2009, one of Atlanta’s hottest up and coming record labels.  Under the guidance of Kizah Brayle, company CEO, Prime’s career has made significant headway. Prime released two successful solo mixtapes “Be Easy (2003),” and “We are the Streets (2002).  Prime’s current single “XO,” named after the popular top shelf Hennessey, with up tempo beat and catchy hooks is positioned as a certified club banger for ladies. The single, appears on the Coast to Coast Mixtape, with famed DJ Noodles, released Feb 6, 2010.  The record has been receiving good feedback, getting rotation on local radio stations in the Tampa, Florida area. With a flourishing music career Prime looks forward to the upcoming release of his next mix tape tentatively titled, “All or Nothing Volume 2.”  Prime prides himself on his ability of being able to adapt but never conform to the trending topics of society.

 Although Prime is a rapper now, he has future aspirations that will come after his platform is created.  “I don’t want to be a rapper, I want to be an artist, I want to be able to step into other realms. Acting, sports management, and a youth volunteer.”

Be sure to look out for Prime’s next single, “Be Easy,” off of the “All or Nothing vol.1” mixtape. It is a summer anthem reminiscent of Will Smith’s smash hit, “Summer Time” says Prime. You can catch the Prime at The Crow Bar in Yloor City, Florida, where he performs frequently.

 The future looks bright for this artist, with a strong supporting team and eye of the tiger drive. Prime is the One.  

 For booking and further information about Prime visit myspace.com/primedinero, twitter @primedinero, and a facebook music page under the name of prime dinero. 

Phi Sigma Pi Brochure

As I said above, this blog was one of the things that I am the most proud of. It shows my creativity and writing skills. Below are hyperlinks to some of my favorite blog posts ..

Old Boring Bloggers

See how I feel about other PR bloggers in the digital universe. Be sure to pay EXTRA attention to the blog comments.

My Ode to PR

In respect to ancient philosophers,  I created an ode to Public Relations professing my love for the art.

 How to Start Your Own PR Agency

I have always wanted to create my own public relations agency. (until I did when I created The BBC). I offer friendly advice on how others can start their own PR agency. 

What the F is Foursquare?

I had not prior knowledge of Foursquare before I took a social media class in college. Click on the link to find out, What the F is Foursquare!

Everyone has a LinkedIn account now.. Well I am no different. Here is a link to my LinkedIn account where you can find me in the professional world.

Maranda Butler on LinkedIn

Well this is all (For now) folks.. My skills extend way beyond the one-dimensional aspects on this page. interested and want to know more, call me on the number provided above. I am sure not to disappoint, until then…Maranda Writes…

You have the Right to know!

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Since I have taken my first English class I have loved the idea of romantic dedications that ancient Roman philosophers used, odes.  Odes are types of lyrical verses.  In light of the Roman greats that came before me I am going to do my own version of an ode dedicated to my love for public relations.

I never knew what you were until I decided that I needed a major where I did not have to use math or science. 

I was currently a business major before I found you,  I was headed down the path to nowhere then I found the light

I sometimes dream of representing a big star in entertainment and making lots of money

I even joined an entertainment organization (Makin Moves and Confetti Ent) to be closer to you. It was a way for me to merge partying and business.

Most people think that you are not a real major, but they can say that until they have to write their first 10-page paper.

This gives me a way to feel important in the world. A blackberry and Apple Mac are the necessities in this profession.

In this world its all about looking the part. Image is everything.

Its about WHO you know not about HOW many people you know

I can write off clubbing and event going as expenses

Yes this may seem a little trivial , but this is my ode to PR

You have the right to know!

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Mass media is all around us. As Americans we are engaging in and affected by mass media 24/7 whether we know it or not. Mass media is defined as a section of the media designed to reach a large audience. The term was created during the 1920’s with the increased popularity of newspapers and television. Books and manuscripts were the earliest forms of mass media. Mass media includes but is not limited to:

  • Newspapers
  • TV
  • Internet
  • Blogs
  • Radio
  • Podcasts
  • Film

As publicists it is our job to exploit mass media for maximum exposure for our clients. “The medium is the message” is a quote by Marshall McLuhan, one of the biggest critics in media history. The message is transmitted to the public through various mediums. These mediums is what brings the messages to the audiences door step.

 For example: I go to Cnn.com as a source for news in the world. This is the medium for how I receive my mass media.

With the decline of recent mass media avenues, there has been a sharp decline in traditional mass media, newspapers and radio. We as a culture are greatly influenced by mass media. It shapes our perceptions of reality and dictates our knowledge about other cultures and societies. We have to be responsible receivers of the devious persuasive tactics in media to decipher between factual information and false claims. Whatever the case mass media has evolved throughout the years and will continue to change as times goes on. You have the right to know!

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To spice things up a bit lets have a post from a friend of mine and guest blogger Eryn Pond …

Maranda and I are in a few classes together this semester Persuasion, Social Media & PR, as well as group members for PR Campaigns. So, for this post I wanted to talk about our “client” for PR campaigns. First i’ll tell you what PR campaigns is. For PR students at Georgia Southern University, the most stressful but important classes we take are PR Research and PR Campaigns. For each class you are put into groups and work for a class. In PR campaigns, you are putting together a proposed campaign for your client, competing against the other groups (in our class there are 2 clients and 4 groups so, we are only competing against one other group). Our “client” is Jeremy Foreman with HandsOn Southeast Georgia. Both Jeremy and the organization are amazing. We have done a lot of great research and come up with some really good ideas I just hope he likes them! I took PR Research last semester and I like my group but we had one weak leak that really affected us. This semester, it is completely the opposite, I love my group! We all work well together and have something unique to bring to the table. Our campaign book is due next Wednesday, but we don’t present to Jeremy for another 2 weeks. Hope everything goes well! Thanks Maranda for having me be a guest blogger!

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Since making my first viral video a couple of weeks ago I have been  even more fascinated with the internet sensation. Viral videos are those self-created videos posted on sites for free such as YouTube and .

YouTube is great because it allows you to post videos for the entire world to see.  Popular videos are ranked as those that receive the most hits or views per day. 

You Tube has performances, interviews, Tv shows, movie clips, how to videos, general knowledge videos, and other random videos.

Some clips are removed due to copyright infringement laws of corporations preventing their images to be shown on a second party site.

While browsing the internet the other day I noticed a popular fan page for a South African boxer named Oscar. He was known as the talking dog.  This unknown couple from South Africa began taping their dog a howling along to songs a couple of years ago and now they have a strong base.  From Happy Birthday and Happy New Year salutations, Oscar sings it all.

Here are some of my favorite videos from Oscar.

 

 

http://www.youtube.com/user/OscarBoxer#p/u/1/58CZcCvwND4

http://www.youtube.com/user/OscarBoxer#p/u/6/CPGpMc-KGYY

http://www.youtube.com/user/OscarBoxer#p/u/8/FP_L5ST86eA

This is an example of the magic that is YouTube. It has the power to take virtually unknown everyday people to overnight celebrities.  Starts have been born and found on YouTube pages. Its almost becoming a way of  self promotion.

Have a new CD coming out that you want everyone to know about. Make a video with a simple camera and upload it to YouTube for everyone to see.

Without YouTube I never would have known Oscar even existed.  YouTube is ranked in the top 5 percent of most visited web pages on the internet by users.  I can see why.

 You have the Right to Know!

Want to know where the official republic of Djibouti is?

Or want to know a definition for affect and effect?

Or how about you just want to learn more about the Sophists?

You have the power to know anything you want within 10 seconds from the comfort of home.  Mass media has brought us many great things such as the internet.  But that vehicle has brought us mans greatest invention (outside of Google) WIKIPEDIA!

Wikipedia was created during the early 2000’s by as a free online encyclopedia.  Registered users can edit the information on the pages freely. 

I refer to this website. If I see a word or term that I do not know I simply Wiki it to learn more.  The information is just enough giving me an understanding in lamens terms. 

Yes I know that users are allowed to edit the pages, so the encyclopedia may have untrue facts.  But hey it’s not a reference source, and it never will be.

So readers beware when reading, and be sure to double-check “facts printed for accuracy.  Although they may have references listed that you can refer to for additional information. 

But it serves its purpose it gives an understanding that peer-reviewed articles and text books may lack.

A report in 2007 by Mark Henderson  said that Wiki was visited by nearly 7% of Americans daily. 

Wikipedia has celeb pages, theory, news stories, events, companies, places and landmarks, it even functions as a dictionary. 

Below are the percentages of media content dedicated to each field. percentages collected in a 2008 study conducted by researchers at Carnegie-Mellon University and Palo Alto Research Center

  • Culture and Arts 30% (210%)
  • Biographies and persons: 15% (97%)
  • Geography and places: 14% (52%)
  • Society and social sciences: 12% (83%)
  • History and events: 11% (143%)
  • Natural and Physical Sciences: 9% (213%)
  • Technology and Applied Science: 4% (−6%)
  • Religions and belief systems: 2% (38%)
  • Health: 2% (42%)
  • Mathematics and logic: 1% (146%)
  • Thought and Philosophy: 1% (160%)

 

Like I said there is no need for any other website, if you have this..

The top five searched pages in 2009 were:

1. Wiki (131,383 page hits per day)

2. The Beatles (111,896)

3. Michael Jackson (79,734)

4. Favicon.ico (78,077)

5. YouTube (72,318)

Ahh, the joys of mass media. I am sure there has been an overwhelming increase in obesity in Americans after Wiki. We not longer have to go to the library to look up thick books, we can know everything we need to from the comforts of our couch. 

Watch this short video for more information about how Wikipedia is used and how informations is transmitted. 

 You have the right to know!

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Reality TV reached its expansion period during the 2000’s. It has created stars and documented historic events. It is a way for America to see who we really are in a lense. Whether the images reflected are positive or negative, this is us America.  This is what you wanted. 

I find myself yearning for things to go back to the way they were. You know the good ol times!

You know you remember those pesky scripted that had intimate plots and themes?

Hey I love reality Tv shows, but I am also aware that the fictional persona displayed is not correctly reflecting the reality that I know of America. All of us do not live in million dollar houses and have obnoxious attitudes, obsessed with our looks and plastic surgery.

But this is what we are displayed as.

A study by Authors: Melvin L. DeFleur, PhD. and Margaret H. Defleur, Ph.D.called  the Learning to hate Americans study examined incidental learning by audience members to mass media. They interview 1313 high schoolers from 12 different countries (Western, Muslim, and Asian) about their perception of America. The study measures their attitudes about Americans in general by asking simple questions like, “are Americans violent”. They asked what media they attend to including what movies they have seen, TV shows. The results revealed that all countries except Italy and Argentina all had flawed and negative images as Americans.

Where do you think they got this from?

The Collateral Media Intrusion Theory says that the media affects people even though the interests of the message providers may not be purposeful.  Things can be portrayed in media content unknowingly to the provider.

These images people see are influencing their attitude and perspective on America based on the characters presented in our media.

Can you blame them?

If I were watching legally Blond, or Sex and the City movies I would naturally form my own opinions also. 

When will it come a time when we can present reality TV that is based on reality and it be popular or majority media content that is positive.

Probably never, and you want to know why?

Because all of the images we despise on TV is what we want to see. Media is based off of the consumer, they play what society is interested in?

Or do they create and shape societies interest because we do not have the power to create and monitor our own media.

I guess we can just blame it on the FCC. After all scape goating is after all major component of the guilt redemption theory. 

You have the right to know!

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