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The Maranda Writes

You HAVE the Right to know!!

Mass media is all around us. As Americans we are engaging in and affected by mass media 24/7 whether we know it or not. Mass media is defined as a section of the media designed to reach a large audience. The term was created during the 1920’s with the increased popularity of newspapers and television. Books and manuscripts were the earliest forms of mass media. Mass media includes but is not limited to:

  • Newspapers
  • TV
  • Internet
  • Blogs
  • Radio
  • Podcasts
  • Film

As publicists it is our job to exploit mass media for maximum exposure for our clients. “The medium is the message” is a quote by Marshall McLuhan, one of the biggest critics in media history. The message is transmitted to the public through various mediums. These mediums is what brings the messages to the audiences door step.

 For example: I go to as a source for news in the world. This is the medium for how I receive my mass media.

With the decline of recent mass media avenues, there has been a sharp decline in traditional mass media, newspapers and radio. We as a culture are greatly influenced by mass media. It shapes our perceptions of reality and dictates our knowledge about other cultures and societies. We have to be responsible receivers of the devious persuasive tactics in media to decipher between factual information and false claims. Whatever the case mass media has evolved throughout the years and will continue to change as times goes on. You have the right to know!


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