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The Maranda Writes

You HAVE the Right to know!!

In the world of public relations, very few practitioners can get by without using one of the three foundational design programs InDesign and/ or Photoshop.

What happened to Microsoft Publisher or Power Point, you might ask? In the professional PR, Adobe System programs are used because of the plethora of design modification options.

Although learning the programs may take some time, it is not imperative that you master one to be a practitioner. However it is important to at least be familiar with the program jargon in case you have to communicate with graphic designers.

All of the programs are supported by Adobe System, and have different graphical uses.

InDesign – The original InDesign, InDesign 1.0, was released on Aug 31, 1999. The program originally had problems running with Leopard (previous MAC operating system), but the update to MAC’s current operating systems Mac OS X 10.5.7 alleviated that problem with software modifications.

InDesign is more appropriate for creating and modifying brochures, pamphlets, or any similar documents. Journalism, marketing and advertisers might use these programs more. The various color and design options allow you to tailor your publication with ease, creating a one of a kind document. Adobe CS4 retails for $699 for the total premium package. But shhhh, there are sites that allow you to download the program for free if you search hard enough! Although I do not recommend this method essentially because I am sure that it is illegal in some form, some have found the free downloads online.

Photoshop – Photoshop is used for editing graphics and pictures. Graphic designers often use this website as a tool to edit photographs or to form one complete document.

Wikepedia. Com said that,” It has been described as “an industry standard for graphics professionals” and was one of the early “killer applications” on the Macintosh.”

The program is very popular in the fashion industry due to its capability to alter photographs. It is also used in the film, and television industry to edit backgrounds and add texture. (Wikepedia)

If you like the products enough to purchase them, after buying take time to really learn the program. There are websites that can offer help with Adobe System programs online.

Now that I have used the product, I truly respect graphic designers. Learning what swatches, layers, and the meaning of all the other options, was confusing at first. But take your time! You will be able to design your very own documents with ease. And if not at least you took the time to become familiar with them!

“You not have the right to know!”


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