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The Maranda Writes

You HAVE the Right to know!!

Today’s lesson will be about typography and its importance in design. Typography is the design and use of typefaces as a means of visual communication from calligraphy to the ever-developing use of digital type according to desktoppub.com.

When designing it is important to remember that varying fonts, style, and size can be best for certain clients. Failing to acknowlede either one of these elements can lead to an ineffective campaign. There varying factors that influence typeface (font):

  • Font style should complement the personality of the organization. Example- for a company such as John Deer one might use masculine, block like letters
  • Sans-serif (sans-serif ) or serif (serif)? The type of font is important also. For example- a brochure for a retirement home might use Adobe Garamond Pro Bold.
  • Font size is also dependent on the audience. Small font should be avoided in material involving children.

However all of these factors are dependent on the publication type. I will outline details of how to use th of two of the most used publications, business cards and brochures. According to Ezine Articles there should be a balance in the sizes of your text in your address and contact information, and your names and title. When designing your text, be sure to have your address and phone numbers between 7 to 8 point sizes. Your name should be 1 point bigger than these two elements. That means that if your address is at 7 point, then your name should be 8. On the other hand, your title can either be 1 point smaller than your address text size or similar to it. Your company name in contrast to all these elements should be from 12 to 15 point sizes.


Sbinformation.com also provided a helpful checklist for typography rules.

Along with other helpful hints of how to design a brochure samllbusinessbible.com, stated that most font used in brochures typically do not exceed 12 pt.

http://www.smallbusinessbible.org/describesomeexamples_brochuredesign.html

Now that you know the typograohy rules of how to design a brochure, on to the last step! For your enjoyment I have supplied a couple of other links for downloading funky FREE fonts …enjoy!

Step-by-step instructions of how to install fgonts for MAC and Windows operating systems.

YOU HAVE THE RIGHT TO KNOW!

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